Davines

Davines

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Your Virtual StylistYour Virtual Stylist

Energizing Shampoo

Energizing Shampoo Stimulating and revitalising shampoo

OI / ALL IN ONE MILK

OI / ALL IN ONE MILK Leave in multi-benefit spray treatment enriched with roucou oil

Essential Haircare

Essential Haircare Davines Essential Haircare OI. Absolute beautifying cosmetic products.

News

Davines launches More Inside More inside products are honest tools that speak to their interlocutors. Davines North America uses 100% clean energy! Starting from this March is officially on the list of companies that use only energy from renewable sources.

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Company story A FAMILY-OWNED, INTERNATIONAL HAIR CARE BRAND DISTRIBUTED IN 70 COUNTRIES AROUND THE WORLD GUIDED BY THE PRINCIPLE OF SUSTAINABLE BEAUTY.

Company story

Carta Etica

Carta etica

Davines code of conduct; a collection of professional values that foreseen beauty in working life. Read More

Zero Impact Products

Zero Impact Products A number of your favorite Davines products have been carbon-neutral (a.k.a. zero impact) for years.

Sustainable Beauty Day

Sustainable Beauty Day Salons and their clients come together yearly for a charitable project to support the environment and communities.

Eco-Tips for the Salon

#01

PRODUCE OXYGEN

Feature some potted plants in your salon (possibly using recycled Essential Haircare containers as vases). The oxygen produced by green plants helps to balance out carbon dioxide emissions and they will make your salon more attractive.

#02

USE RENEWABLE ENERGY

On average, you save 600g (21 oz.) of CO2 per KW of electricity consumed when you use renewable energy, as opposed to energy deriving from fossil fuels. Contact your local utility company for more information.

#03

SAVE WATER

Always turn off the tap when massaging in products during a hair wash and have a flow reducer fitted to the tap: this is an inexpensive device that can reduce your water bill by 50%.

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Energizing Shampoo Discover More

Energizing Shampoo

Stimulating and revitalising shampoo

OI / ALL IN ONE MILK Discover More

OI / ALL IN ONE MILK

Leave in multi-benefit spray treatment enriched with roucou oil

Essential Haircare Discover More

Essential Haircare

Davines Essential Haircare OI. Absolute beautifying cosmetic products.

DAVINES STORY Discover More

Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing our expertise, we began creating our own brand of Davines hair care products exclusively for salons, and in 1996 founded [ comfort zone ] skin care for premier spas.

Since the beginning, we’ve focused on crafting quality products that are scientifically engineered to work, and express our distinctive style and spirit.

Our style is a reflection of our curiosity and openness to the world – different cultures, customs, and people that truly inspire us – and our Italian perspective of history and art, design and fashion, culture and lifestyle because it is our heritage and who we are. We love things that reflect simplicity and harmony because their beauty is always modern. And although we’re in tune with today’s mood, we set out to create concepts and products that are destined to become classics with their timeless appeal.

Quality to us means having the freedom to create the best products with attention and respect for our environment, using high grade, natural ingredients, and applying scientific rigor to every product to guarantee our customers’ safety. Quality is also intended by all of us, by our partners and consumers as quality of life.

At Davines, we dare to do what we believe in and, rather than conforming to the mainstream, allow intuition to pave our path. This gives us the freedom to develop concepts and products that are original, authentic, and emotionally connected with people. Our work is a thoughtful balance of substance and style, nature and science, people and spirit. It is what enables us to create what we call life-enhancing projects.

Ethical Chart Discover More

“DAVINES IS NOT AIMING TO BE THE BIGGEST COMPANY IN THE WORLD, BUT IT IS AIMING TO BE THE MOST BEAUTIFUL AND ETHICAL, THANKS TO EVERYONE’S COMMITMENT.”

Davide Bollati - Davines’ chairman - 2006

The Carta Etica - loosely translated as Code of Conduct or Ethical Chart - was inspired in part by a concept of beauty that draws on an ancient philosophy that unmistakably likens “beautiful” with “good”. Working with a philosophical counselor over months, Davines employees came up with a collection of professional values concerning behavior and ethics at work and how small gestures in everyday life can improve the work environment. It’s essentially a tool that helps to describe how work is conceived and perceived at Davines.

But unlike a strict code, it doesn’t contain rules or instructions.

We work daily to make sure this assemblage of common values is “echoed” in the quality of Davines products and services. And we hope this echo permeates the lives of our partners and customers, however so subtly, wherever in the world they may be experiencing Davines. With this in mind, the Carta Etica has become fundamental to our vision of beauty.

Zero Impact Products Discover More

Six years ago, with the collaboration of LifeGate, Davines adopted a zero impact policy (carbon-neutral) for the pack of our Essential Haircare product line, which was later joined by the family of SŪ sun-care products.

By adhering to LifeGate's Zero Impact Project the carbon dioxide emissions generated by the production of the packaging for these lines are offset by the protection and reforestation of nature reserves in Italy and Costa Rica, as established by the Kyoto Protocol.

Accordingly, Davines helps develop the vegetation required to restore oxygen that is extracted from the environment.

Since 2011 the OI family, with its first product OI/OIL, has also joined the offset project.

Davines has already contributed to offsetting the emissions of 1,859,064 kg (40,983,93 lbs.) of CO2.

The Concept Discover More

In 2010 the commitment of the Davines was further enhanced by a project developed to generate virtuous synergies between business and the environment, with concrete positive effects for the planet and salons: the Sustainable Beauty Day.

On their usual weekly closing day, the participating salons stay open to offer their clients haircuts and/or blow dry, and all proceeds, based on free donations, are given to socio-environmental projects as the creation and protection of forest areas, environmental upgrading, strengthen of communities through agriculture.

The first Sustainable Beauty Day was held in Italy, US and France followed shortly while new editions of the project are ready to start as concrete demonstrations of the Sustainable Beauty virtuous cycle...

Browse the top carousel for more information on the local Sustainable Beauty Days.

Sustainable Beauty Day: USA & CANADA Discover More

Davines North America is pleased to announce a charitable initiative for salons across the US and Canada to celebrate our 2nd Sustainable Beauty Day, which will take place on Monday, October 15. On that day, consumers can visit participating salons and receive a cut and styling service for whatever donation they like ($15 minimum suggested).

The 2011 edition raised more than $25,000 thanks to the efforts of 54 salons in the US and Canada. The amount was enough to plant 6,000 fruit trees in impoverished communities in Mozambique and an orphanage in South Africa. In 2012/13, we are once again partnering with The Fruit Tree Planting Foundation (www.ftpf.org). Here is a little about them from their website: “The Fruit Tree Planting Foundation is an international nonprofit charity dedicated to planting fruitful trees and plants to alleviate world hunger, combat global warming, strengthen communities, and improve the surrounding air, soil, and water.... Our programs strategically donate orchards where the harvest will best serve communities for generations.”

As with many environmental charities, planting trees is central to their cause. But by planting fruit trees only in communities worldwide, they take an environmental project and raise it to the level of social  sustainability. This “socio-environmental” duality is a beautiful fit for Davines.

OUR 2012 GOAL

With the collaboration of Davines salons, our goal is to raise $50,000 this year to fund a fruit tree planting project in Brazil in Feb/March 2013. Davines will be the sole sponsor for a project that will plant more than 6,000 native fruit trees throughout impoverished communities. FTPF’s Brazil-based support teams (NGOs and civil groups) will ensure an organized effort and will help to make sure that the literal “fruits of our efforts” will be cultivated for years to benefit the community through horticultural training and monitoring. Harvests from the trees planted will serve as a direct food source for in-need communities.

Sustainable Beauty Day: FRANCE Discover More

The first edition of the Sustainable Beauty Day in France took place on 31 March 2012.

The principle of this day of environmental and social solidarity was the following: for each euro paid at the salons participants, a tree will be planted in Indonesia to contribute to the reforestation of mangroves. To do this, Davines France has partnered with Planète Urgence.

Planète Urgence is an international solidarity association created in 2000. Since its inception, Planète Urgence developed a mechanism of innovative action through citizen cooperation: the "Solidarity leave." The association also offers more traditional action opportunities, such as donations, sponsorship and partnerships.

This partnership with Planète Urgence relies particularly on the program "My tree, my tribe." This is a community site created on April 22nd, 2010 by Planète Urgence during the Earth Day. It brings together a community of farmers concretely engaged in the reforestation project « Environment & Development program ».

« Environment & Development program », launched in 2006, is part of the campaign "1 billion trees" initiated by Wangari Maathai - Nobel Prize for Peace in 2004 and the United Nations Program for Environment (UNEP).

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Sustainable Beauty Day: ITALY Discover More

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The 2010 edition involved more that 250 Italian salons that were able to protect around 11 hectares (111.480,84 mq) of forest growing in the Ticino Valley’s Parks, Piemonte, Italy.

With the second edition held on February 13th 2012 the two divisions of Davines S.p.A, Davines and [ comfort zone ] together with the partnership of LifeGate, renewed their commitment as protagonists in favor of environment and mankind with the second edition of the Sustaibable Beauty Day.

RESULTS

the voluntary contribution raised was € 67,000; this amount was entirely donated to environmental interventions projects towards the creation and protection of forest areas in Italy and Madagascar. The work in designated areas have began and will continue in the form of "protection" for years to come.

Here the specifics regarding the green areas in the different location all open to visits.

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More Inside Read More

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For Davines, styling is an art that allows stylists to give shape to their creative expression and make the most of their customers' personality. Staying true to this philosophy, Davines is pleased to present more inside, the new styling line which is the result of combining the scientific expertise of its laboratories, the craftsmanship and the involvement of its artistic director Angelo Seminara.

More inside products are honest tools that speak to their interlocutors. They tell their own story through their characteristics and capabilities, whisper thoughts inspired by their function, elevated to humble and discreet advice, which can be applied to everyday life.

The active ingredients used are combined in order to perform specific functions, called "factors" which help to define the final result:

Davines DNA renewable energy Read More

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Davines has been using the renewable energy to supply its plants and offices since 2006, now it expands its phylosophy overseas with a new concrete contribute in favor of the environment, faithful to the brand commitment towards a more sustainable future.

Find Davines DNA( Davines North America) at: greenpower/partners

Davines launches More Inside: More Inside

Davines North America uses 100% clean energy!: Davines DNA renewable energy