Ethical Chart - New Blooming
The new “Carta Etica” is not a ‘second edition’ of the previous Code, but rather a new blooming of what is already part of the company’s ethical DNA. It is an up-to-date way of identifying ourselves with and interpreting our consolidated values.
“TODAY, DAVINES’ RENEWED MOTIVATION IS NO LONGER TO BECOME THE MOST BEAUTIFUL COMPANY IN THE WORLD, BUT THE MOST BEAUTIFUL COMPANY FOR THE WORLD.” Davide Bollati - Davines’ chairman - 2018
The Davines Carta Etica is a tool designed to help employees improve the quality of their work, in keeping with the company's values. The first version of the Carta Etica was drafted and presented in 2005. At that time, Davines was made up of 130 employees in the Parma headquarters, distributed in 3 nearby but separate offices, about 100 external collaborators in Italy and around the world, 1 branch in New York.
12 years later, Davines moved to the Davines Village, has more than 350 employees, 6 world-wide branches and has become a B-Corp. All these changes brought with them the need to retrace the Davines value system, for a New Blooming of the Carta Etica.
Thirteen years have gone by since Davines’ first Carta Etica.
It was 2005 and Davines had been set up 22 years earlier. Now, in 2018, Davines has been in business for 35 years and, as a B Corp, it is moving to the new Davines Village, tangible proof of Sustainable Beauty.
It is with gratified surprise that I find myself rereading my introduction to the 2005 Carta Etica. Today, in this extraordinary year – 2018 – I once again find in that original text the strong and determined seed that led Davines to where it is now, 13 years on. An international business of people working for purposes that reach beyond market share, financial and profitability indicators to be improved ad infinitum.
Today, Davines’ renewed motivation is no longer to become the most beautiful company in the world, but the most beautiful company for the world. From now on, meritocratic competition at Davines will focus on values such as generosity, inclusiveness and positive impact for the planet in line with the principle of interdependence we adhere to as a B Corp.
Here at Davines, we’re aware that our planet – Earth – has finite resources, that we live in a time when mankind is experiencing growing emergencies in terms of climate and ecosystem , that in the lives of each one of us there is a relationship between what you give and what you get and that happiness and self-achievement depend on economic variables.
And while it is true that for Davines work is the noblest form of self-achievement as well as achievement on a global scale
I hope each one of you will take part in this as best as you can.