Sustainable Beauty Manifesto
Beauty + Sustainability, this is an inspiring concept for all of our projects, from product formulation and design, to company ethics and salon education.
"Beauty will save the world" At Davines, we believe this is possible; and we believe that our vision of sustainability can make it happen.
Our ideal of beauty finds its inspiration in the concept of equilibrium between substance and shape as well as in the Italian Renaissance tradition. Our style is a delicate convergence of unique characteristics and it’s inspired by simplicity, harmony and good taste.
The beauty that we believe in is based on respect and appreciation for individuality. So we celebrate and express the grace and elegance that makes each of us who we are. This is why we consider ourselves as a tool for our customers to express their own uniqueness.
By creating “beauty” we want to encourage people to take care of themselves, of the environment in which they live and work, and of the things they love.
Our multicultural curiosity motivates us to explore the many truths that make our world. We strive to be in tune with the mood of the moment while still remaining fresh over time.
Our particular brand of beauty cannot work without practical and "sustainable" efforts. For us, sustainability deals with the responsibility we owe to ourselves, the people with which we work, our customers, and the world in which we live and operate today and tomorrow. That said, our vision of “sustainability” has a range of connected meanings:
- “sustainability” in regard to our commitment to minimizing the impact on the environment, not compromising the quality or quantity of natural resources today or tomorrow.
- “sustainability” in regard to our privileged use of natural ingredients, enhanced with cutting-edge cosmetic technologies and an artisanal, handcrafted spirit. Through this approach we strive to guarantee the effectiveness of our products and the safety of our customers.
- “sustainability” in regard to “freedom of creation”. Our decisions are led more by "intuition” than “calculation” and by a pioneering spirit that guides us to avoid the mainstream and to explore ideas beyond trends. At Davines, every idea is born free and then developed with authenticity, in harmony with our values;
- “sustainability” in regard to “ethics”. The word “ethics” in ancient Greek means “house, shelter, lair”. Inspired by this definition and by the honor of being a family company, we make our professional environment feel more like a homely place where to develop oneself and create sincere relationships with others both in and outside the company, on a multicultural level.
In summarizing, “beautiful and good” – as the ancients referred to the inseparable unity between exterior and interior beauty – is another way to say “sustainable beauty". And "sustainable beauty" is another way to say Davines.