Sustainable Beauty Manifesto
Beauty + Sustainability, this is an inspiring concept for all of our projects, from product formulation and design, to company ethics and salon education.
At Davines, we believe that living a balance of Beauty and Sustainability, what we call "Sustainable Beauty", can improve our lives and the world around us.
Our ideal of beauty finds its inspiration in the concept of equilibrium between substance and shape as well as in the Italian Renaissance. Our style is inspired by simplicity, harmony and good taste.
The beauty that we believe in is based on appreciation for individuality. So we celebrate the grace and elegance that makes each of us who we are. This is why we consider ourselves as a tool for our customers to express their own uniqueness.
By creating “beauty” we want to encourage people to take care of themselves, of the environment in which they live and work, and of the things they love.
Our multicultural curiosity motivates us to explore the many truths that make our world. We strive to be in tune with the mood of the moment while still remaining fresh over time.
Our ideal of beauty works through practical and "sustainable" efforts. For us, sustainability deals with the responsibility we owe to ourselves, the people with which we work, our customers, and the world in which we live and operate. That said, our vision of “sustainability” has a range of connected meanings:
- “sustainability” in regard to our commitment to minimizing the impact on the environment, not compromising the quality or quantity of natural resources today or tomorrow.
- “sustainability” in regard to our privileged use of natural ingredients, enhanced with cutting-edge cosmetic technologies and an artisanal spirit. Through this approach we guarantee the effectiveness of our products and the safety of our customers.
- “sustainability” in regard to “freedom of creation”. Our decisions are led more by "intuition” than “calculation”. Our pioneering spirit that guides us to explore ideas beyond trends. At Davines, every idea is born free and then developed with authenticity, in harmony with our values.
- “sustainability” in regard to “ethics”, which in ancient Greek means “house, shelter, lair”. Honored of being a family company, we make our professional environment a homely place where to develop oneself and create sincere relationships with others, on a multicultural level.
In summarizing, “beautiful and good” – as the ancients referred to the inseparable unity between exterior and interior beauty – is another way to say “Sustainable Beauty". And "Sustainable Beauty" is another way to say Davines.