New Essential Haircare

MINU

MINU Shampoo MINU Shampoo
MINU Shampoo
 

MINU Shampoo

Ideal for coloured hair. Its formula, characterized by a rich and full-bodied foam, is designed to gently cleanse coloured hair, protecting the colour and keeping it shiny for a longer period of time.

The scent that characterizes the MINU family has a citrus (orange blossom) and fresh note.

How to use:

Apply to wet hair. Massage gently and rinse, repeat shampoo application, then apply MINU conditioner or MINU pak, depending on the needs.

Zero Impact® product with Salina Caper from Slow Food Presidium of Messina, Sicily

Nounou

NOUNOU Shampoo NOUNOU Shampoo
NOUNOU Shampoo
 

NOUNOU Shampoo

Ideal for bleached hair, with highlights, perm or relaxed. Its formula, characterized by a rich and full-bodied foam, is designed to gently cleanse treated hair, giving it body and nourishment.

The scent that characterizes the NOUNOU family has a citrus, spicy and aromatic note.

How to use:

Apply to wet hair. Massage gently and rinse. Repeat shampoo application, then apply NOUNOU conditioner.

Zero Impact® product with Torre Guaceto Fiaschetto Tomato from Slow Food Presidium of Brindisi, Puglia

Momo

MOMO Shampoo MOMO Shampoo
MOMO Shampoo
 

MOMO Shampoo

Ideal for dry or dehydrated hair. Its formula, characterized by a creamy foam, is designed to gently cleanse dry or dehydrated hair, giving it a strong hydration.

The scent that characterizes the MOMO family has a fruity and green note.

How to use:

Apply to wet hair, massage gently and rinse. Repeat shampoo application, then apply MOMO conditioner.

Zero Impact® product with Yellow Paceco Cartucciaru Melon from Slow Food Presidium of Trapany, Sicily

Dede

DEDE Shampoo DEDE Shampoo
DEDE Shampoo
 

DEDE Shampoo

Ideal for daily cleansing. Its formula, which is characterized by a soft and light foam, is designed to gently cleanse the hair, making it soft and light, and give it extra shine.

The scent used in the DEDE family has a citrus and green note.

How to use:

Apply to wet hair, massage gently and rinse. Repeat shampoo application, then apply DEDE conditioner.

Zero Impact® product with Orbassano Celery Red from Slow Food Presidium of Turin, Piedmont

Love Curl Enhancing

LOVE Shampoo LOVE Shampoo
LOVE Shampoo
 

LOVE Shampoo

Ideal for curly or wavy hair for increased elasticity. Its formula, characterized by a soft and creamy foam, is designed to gently cleanse curly or wavy hair leaving it soft and light, and giving volume.

The scent that characterizes the LOVE family has a citrus and green note.

How to use:

Apply to wet hair. Massage gently and rinse. Repeat shampoo application, then apply the love curl conditioner.

Zero Impact® product with Noto Almond from Slow Food Presidium of Syracuse, Sicily

Love Smoothing

LOVE Shampoo LOVE Shampoo
LOVE Shampoo
 

LOVE Shampoo

Ideal for frizzy or unruly hair for a smooth look. Its formula, characterized by a soft and creamy foam, is designed to gently cleanse frizzy hair and favour styling, making the hair smooth.

The scent that characterizes the LOVE family has a citrus and green note.

How to use:

Apply to wet hair. Massage gently and rinse. Repeat shampoo application, then apply the love smooth conditioner.

Zero Impact® product with Minuta Olive from Slow Food Presidium of Messina, Sicily

Solu

SOLU shampoo SOLU shampoo
SOLU shampoo
 

SOLU shampoo

Ideal for all hair types. Its formula is designed to cleanse all hair types in depth. It is particularly designed for those who use styling products or in preparation for a perm service. Its foam is rich but airy.

How to use:

Apply to wet hair. Massage gently and rinse. Repeat shampoo application, then apply the most appropriate conditioner if needed.

Zero Impact® product with Valtellina Buckwheat from Slow Food Presidium of Sondrio, Lombardy

Volu

VOLU Shampoo VOLU Shampoo
VOLU Shampoo
 

VOLU Shampoo

Ideal for fine or limp hair for increased volume. Its formula, characterized by a soft and airy foam, is designed to gently cleanse the hair making it soft and light, and giving body and volume.

The scent that characterizes the VOLU family has a floral, green and aromatic note.

How to use:

Apply to wet hair. Massage gently and rinse. Repeat shampoo application, then apply VOLU mist.

Zero Impact® product with Caprauna Turnip from Slow Food Presidium of Cuneo, Piedmont

Oi

OI Shampoo OI Shampoo
OI Shampoo
Well-Being SpaceWell-being space offers a wide range of scientifically-driven products that address hair and scalp wellness, and enables salons to create customized menus of well-being services.

OI Shampoo

Particularly suitable for giving hair extraordinary softness, shine and body: it is an ideal treatment before applying oi/all in one milk and oi/oil.

How to use:

Apply evenly to hair and scalp and massage in gently. Rinse and repeat application if necessary. Rinse off thoroughly.

Paraben and sulphates free