Parallel lines are styled evenly, like soft silk curtains blown by the wind. “Definition” and “structure” are the key words of this look
Discover Your Hair Assistant line, conceived and designed by Angelo Seminara


A contemporary dame at a regal ball, the updo has a classic shape with a modern texture. It is elegant and natural at the same time
Discover Your Hair Assistant line, conceived and designed by Angelo Seminara


Uneven but beautifully harmonious waves, like natural waves crashing on the shoreline. A complete look, full of nuance, artistically styled as if swept by the sea breeze
Discover Your Hair Assistant line, conceived and designed by Angelo Seminara


More is less. Volume is reinterpreted in its extreme form and becomes glamorous, simple yet powerful. Young sophisticated charm, showing skill and freedom of expression
Discover Your Hair Assistant line, conceived and designed by Angelo Seminara

Your Hair Assistant Angelo Seminara


A beautiful and rich intense copper, a colour strongly iconic and evocative of the feminine beauty with a strong character. The inspiration comes from nature, from the fire intensity and the colour glimmers in a timeless wavy look.


The inspiration of this look created with chocolate nuances comes from nature and revokes the brown palette, found in the forest’s woods. Slightly blowed by the wind, express its intensity showing many chromatic sides.



A chromatic variation of warm and cool blond nuances lightens this celestial look, based on harmonious horizontal sequences for an exctremely soft and feminin natural fall graphic effect.



This strongly graphic look is inspired by the interior design and, particulary, by the wise chromatic combinations created using different types of woods. The cutting lines are strong to underline the perfect geometry of the colours used, each of them with their own strenght but perfecttly haroneous.

Discover Mask with Vibrachrom

Light and harmony

Light and harmony

The ambition to recreate the reflects and floating colours of mother of pearl on hair has given rise to a collection of simple and versatile cuts illuminated by shades that enliven the hair with unpredictable flashes.


"What I love most about a woodland is the fact that you have many colors, constantly changing. It's almost like a play, like you are in a theatre, watching a show. You have just to wait, season by season." - Angelo Seminara

Brighten your hair with natural light!

Brighten your hair with natural light!

Discover the infinite chromatic possibilities you can achieve with Flamboyage®, the innovative color instrument created by Angelo Seminara for Davines.

Try it at the nearest salon, by consulting our Salon Locator and by selecting "Flamboyage" as specialty.

Iceland mountains

Daily-life beauty

Flamboyance DIVA suggests simple, yet refined and sophisticated looks that makes today's woman, involved in living her daily life, perfect and gorgeous like a true diva without losing her simplicity, spontaneity and down to earth approach.

Refined femminility

For this Davines collection Angelo Seminara has drawn inspiration from a dynamic, yet elegant and feminine beauty typically represented by the "femme de Paris".

Nature's palettes

From the amazement for nature to the creative spark: once again the genesis of Davines collection starts from the desire to create a beauty that can surprise without artifice, observing and learning the secrets of the nature that surrounds us. Mother of Pearl is an endless variations of light and colour, flowing and mixing liberally yet motionless.

Dedicated to

Sleek swan is dedicated to the elegance and glamour of those women who can be beauty icons for personality, inner strength and femininity


Woodland is the alternation of moods, the poetry of the leaves, the ancestral attraction between light and dark.
The collection by Angelo Seminara catches the glimmering of lights filtering through the branches moved by the wind.

Create new patterns and highlights

Flamboyage® is a revolutionary colour service that can enhance natural colours by spontaneously blending bright and saturated tones, to create super-rich reflect patterns all along the hair length.
What’s the secret of a unique and vibrant color? The Flamboyage® Meche selects casual hair sections, also reducing the regrowth effect.


Metal is the natural primordial element that inspires Angelo Seminara for Davines new collection: Shine.
Shine collection varies between loose lines and unpredictable flashes: just as reflections of light falling on silvery surfaces vary according to the angle of view.

Impacting colours

Inspired the metropolitan art that talks to passer-bys through graffiti featuring impacting colours and words, the urban art became accessible for its live proximity to the people.

NATTURA inspiration

NATTURA inspiration

NATTURA is the fist collection concived from Angelo Seminara as Davines artistic director. It is a tribute to the beauty of Iceland, where the spring and the summer offer limpid and pure, warming and embracing colours. Each of them revealing chromatic facets and light game to harmonize with the landscape.

Colour and style fused into naturalness

The naturalness, resulting from a careful study of form and colour, is the inspiration and distinctive sign that Angelo represents in a model of contemporary woman, who is harmonious and sensual, spontaneous and nonchalant chic.



Flamboyage® Meche’s great versatility produces natural-looking end results, even when using brighter, more inventive nuances.
Flamboyage® is a technique that can easily be repeated, making the colourist’s work extremely simple and fast, whilst offering unprecedented creative freedom, for short and long looks.


Futuristic and iridescent colors realized through Flamboyage: metallic combinations of silver and purple, silver and blu or cold grey. A fusion of shades taken from the permanent coloring system Davines Mask and A New Colour.



«The key feature of the collection is actually the color in itself, with the new three choices of nuances: so we have the rose gold, the gold and the copper gold, that you can combine with any base and with any other tone even if they’re cold tones” – Angelo Seminara


DIVA is the second interpretation of Flamboyance from Angelo Seminara.

It is a representations of a contemporary, active woman that discovers the pleasure of feeling special and unique just like an iconic and glamorous beauty of the past.

Revolutionary colour technique

This collection is the highest creative expression of the new colour technique it is named after: Flamboyage.

The basic idea is to enhance natural hair reflects through minimalistic yet striking looks for an easy to wear, yet extraordinarily innovative hair expression



«Elegant looks with delicate noninvasive colors: beautiful and unexpected silvery tones which can be combined in order to have either a remarkable or soft effect.» – Angelo Seminara

Complementary techniques

Colour, cut and styling complement each other creating an overall harmonious result balanced with the woman face volumes.

Iceland church

Powder is a retro charm

A graceful woman, conscious and fresh, distant from the obsessions of our age. And imagines a light veil of powder that falls on everything, dancing, talking about stories of a past both near and far.


The most graceful substance

The Mother of Pearl is a hard stone-like substance, clad with multiple mirrors. Mother of Pearl is a pure collection, of class, of creative colours that softly blend into naturals to look surprisingly beautiful yet extraordinary different.


Timeless refinement for a woman who draws her own harmony between classic and contemporary. It's a soft and romantic bob that underlines its strands highlighted with warm and woody shades achieved with the Flamboyage color technique.

A unique color in a few gestures

A unique color in a few gestures

Create your unique color by mixing different tones throughout the length, and be surprised about how easy it is with Flamboyage®! Angelo Seminara's innovative color technique makes use of an adhesive strip to be used just like a work surface: random hair sections remain secured to it so they can be treated quickly and in an extremely creative way.

80s graphics fascination

A revival from the overwhelming attraction of the 80s graphics. spontaneous, direct looks.


Natural and shiny chromatic nuances, like wooden carved signs. With Flamboyage meche an extra-long cut is painted in mysterious wefts, that refer to the primordial connection between earth and dreamy essence.

Angelo Seminara

Angelo Seminara

«I wanted to look like Nature has done it, rather than an artist»
«For me an hairstyle or an haircut is never really complete without a beautiful color, and I wanted to do something of new, very natural and more spontaneous» - Angelo Seminara

Rebel double look

Feminine harmonic hair

Every image of the Flamboyance DIVA collection suggests an elegant, perfect and absolutely sublime style.

Each of them presents light, organic forms combined with fresh, feminine nuances. The hair is lit with tone on tone reflects to enhance natural movement and to avoid artificial contrasts.

Imagined for dynamic women

Easy-wear haircuts brimming with personality and featuring bright luminous colours.

Eyes in need of beauty

White commuting into moss green, surprisingly mixing with soft pink, turn suddenly mint green, blending with yellow, transforming into salmon, merging again with whiteand again in endless, colourful game.

Share your look #Flamboyage

Share on Davines’ Social Media channels your new color! Use the hashtag #Flamboyage and let us discover your beauty!
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It’s a woman suspended between the contemporaneity of innovation and nature. Her secret is the balance, that shows by choosing classic and contemporary shapes, with a new and timeless light.

Assertive and authentic

Rebel collection feature rebellious volumes, definite and shiny straight looks, matt textures playing with contrasting colours, and also full curls and vibrant waves.

Delicate, incorruptible architecture

Hairstyles are finally enhanced thanks to the use of the brand new Davines styling line more inside, developed according to innovative performance factors (extra hydration, full elasticity, anti-residue and texture) developed with the help of Angelo Seminara which led to the development of first-rate formulas for each product.


The forest, inhabited and primitive, holds the magic imagination of a beauty that breaks out of ordinary. A play of chiaroscuro and nuances that sinuously soften between brown and honey, for a cloud of tangled curls such as autumn leafs to their bark.


The linearity of straight but not tidy hair, leave it free to dance in movements accentuated by irregular cutting perimeters and a light finishing with more inside.


Goldess celebrates the first rays of sunlight, still imbued with traces of night, and the soft pink glimmers of dawn

Wear these colors to summon inner strength and purity. Be timelessly now: yourself beyond style

Easy-Chic Diva

Flamboyance DIVA is Angelo Seminara own tribute to the appeal and glamour of the diva of the past. It’s a personal and contemporary interpretation of their timeless and beauty ahead of fashion and styles.

A mysterious combination of light and matter

Magical effects, result of the perfect synergy between Flamboyage and the 6 new nuances of the ammonia free permanent colour line, A New Colour Pure Colour, the latest evolutions of pure colours that allow you to work on bleached and lightened hair to create both bright and pastel tones.

Sensuality from the '50s

Powder also narrates the vital and free era of the '50s. With soft hair that frames faces made beautiful with blush powder, mascara and lipstick.


The cuts purposely recreate a grown-out look, emphasizing the simplicity and softness of different lengths

It’s a natural and feminine style, that innate touch of romantic elegance, balanced between human and divine

Rebel is an attitude

Rebel is simple, yet sophisticated, assertive and sometimes biting. It is an attitude that every woman knows, be it in an open or hidden way, at a young or mature age. You can dare, be exuberant in expressing yourself without losing femininity.

Souffle of powder with Flamboyage

Timeless hair colour flaming with beautiful and fresh shades obtained by wise use of Flamboyage.

The evolution on the usage of Flamboyage Meche adds super-rich reflect patterns and gives more texture to the hair giving to hairdresser the opportunity of obtain new results.

Audacious and seductive

Easy-wear haircuts brimming with personality, featuring bright luminous colours.

Credits slide

Discrete elegance

Skillful games of pointed ends highlighted by rays of light between violet and black. Shine proposes a dynamic look: feminine, modern, free of definitions.



Use this private access link to discover how to interpret the collection step by step colour, cut and styling techniques.
Contact us if you are interested in getting your own private access to the collection technical step by steps.

Shine credits
Rebel credits
Powder credits
Diva credits
Flamboyance credits

Elegant stands the swan

The unique features of their character and their attitude makes them refined, not afraid of loneliness and, despite its delicate appearance and slender, silky neck, conceals strength and stubbornness in defending their world.

Elegant stands the swan

Shape and cut

The cuts, constructed using an innovative alternation of scissors and razor, shape pure, clean lines, free to move at will thanks to a soft styling that lightly emphasizes their character.

A surprising synthesis of form and colour

The chromatic result is to create a neutral look able to enhance the intense iridescent effects of the hair, as if to remind the dual nature of air and water creatures that are wild swans, that are special women.

Black&White harmonic antithesis

Femininity comes to life from contrasts and unusual facets: underscored by make-up that draws the intensity of the gaze against a base as pale as porcelain, and the choice of strictly black & white, linear clothing

Visionary insight on discrete nature

Frail only in appearance, each image outlines a different aspect of the swan's beauty

A natural charm

Observation of nature, creative experimentation, tension par excellence: these are the secrets of a collection that is versatile and captivating, natural and strong, as graceful as the charm of a swan

Sleek Swan credits
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