WORLD WIDE HAIR TOUR 2018 IN PARMA
WORLD WIDE HAIR TOUR 2018: EYES ON HAIRSTYLISTS, SET IN PARMA
GREAT EXPECTATIONS ALSO FOR THE INAUGURATION OF THE DAVINES VILLAGE IN PARMA
Two years after its Los Angeles date, the World Wide Hair Tour will be back in Parma from May 27th-29th to show the international community the most creative hairstyling innovations. As the city where Davines was born and took its first steps, Parma is a territory with a thousand faces. This natural landscape stretching between the Po River and the Appennino is rich in castles and medieval churches (once the residence of empress and Napoleon’s wife, Maria Luigia of Austria), as well as diverse gastronomic products. There is also another big reason to celebrate World Wide Hair Tour in Parma: Davines decided to share the opening of the new headquarters with its entire community, the Casa della Bellezza Sostenibile: Davines Village.
27th of MAY: DAVINES INTERNATIONAL STYLISTS ON STAGE AT THE WELCOME DINNER
The World Wide Hair Tour will let our talented international stylists showcase the latest trends in hair fashion and education. True to the tradition, we will initiate the Tour with The Welcome Dinner. While enjoying a selection of the most sought-after culinary dishes of the“Food Valley”, you’ll see the first glimpse of the Davines Artistic Team: Anna Pacitto (Canada), Candice McKay (South Africa), Huub Eysink (The Netherlands), James Abu-Ulba (Canada), Jani Beemster (The Netherlands), Jesus Oliver (UK), Sal Misseri (USA), Vincent Moutault (France).
28th of MAY: ALLILON, BRIAN & KRISTEN, ANGELO THE WORLD STYLE CONTEST AND THE AFTER PARTY
During the three-day event, the 17,000 square meter exhibition center of Palacassa will allow spectators to experience a breathtaking hairshow, equipped with four large screens and video projections close to the stage. The first presenter on May 28 is Allilon, a British team famous for training with innovation, dedication and precision. Then, the winner of the World Style Contest in Los Angeles in 2016: Maggie Semaan. She will surprise us with her cutting edge show, presenting three looks, designed specifically for the World Wide Hair Tour stage. Following will be Brian Suhr & Kirsten Demant: this Danish couple bases the key points of their work on dialogue and experimentation, starting from observing street style and expressing new ideas with grace and irony. The next presenter on stage will be the Artistic Director of Davines and four-time winner of the British Hairdresser of the Year award, Angelo Seminara.
The daily show will finish with the World Style Contest, a huge part of the World Wide Hair Tour. Many talented international hairstylists entered the competition, and the top contenders selected will compete and execute their personal style live on stage. At the end of the evening, Palacassa will eventually be transformed for the Get Together Dinner, followed by a party that lends the celebration to DJs, bands and artists.
THE WORLD STYLE CONTEST AND THE FINAL DAY
The World Style Contest is a huge part of the World Wide Hair Tour. Many talented international hairstylists entered the competition, and the top contenders selected will compete and execute their personal style live on stage. The big show will culminate with the second performance of Angelo Seminara and a presentation from stylist and hairdresser Tim Hartley, a trendsetter whose passion for fashion has inspired generations of young hairdressers. We hope many of you will come!. On stage
DON'T MISS THE HOUSE OF SUSTAINABLE BEAUTY OPENINING
Great expectations also for the inauguration of the Davines Village in Parma. The new house of Sustainable Beauty opens its doors for the first time to its community during the World Wide Hair Tour from 27th to 29th of May 2018, the most important hairshow of the year.
The new headquarters of the Davines Group, developed over an area of 77,000 square meters, was designed by the architecture firm Mtlc, founded by the architects Matteo Thun and Luca Colombo. The interiors have been designed and curated by the Interior Designer Monica Signani, while the academy and testspace area by the Interior Designer Charlotte Biltgen for Ame. Of particular relevance is the garden, created by the well-known studio of landscape design Del Buono Gazerwitz, this space has the fundamental aim of encouraging the biodiversity of the territory. The architecture of this new site was designed to provide an example of sustainability and well-being generation expressing the Davines constant balance between ethics and aesthetics.
OFFICIAL EVENTS AND MORE: THE ART OF “THE OFF CIRCUIT”
In order to encourage regional development initiatives, Davines will be working with the city of Parma to support a series of cultural events in the city center on the evening of May 26, 2018, when more than 3500 professional hairdressers will be on town. The center of this spectacular night will be the historic Palazzo del Governatore hosting the exhibition “Il Terzo Giorno” inspired by the book of the Genesis 1.3, book of the Bible with reference to creation. The most important contemporary artists will talk about the relationship between art and nature through visual storytelling, reflecting on the environment.
Related initiatives include events throughout the historic center, transforming Parma into an open-air stage with access to museums, private buildings, commercial spaces, performances, concerts and DJ sets. It will be a full moon night that focuses on the mysterious beauty and enchantment of the city, which was recently awarded the prestigious title of "Capital of Culture 2020."