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More inside texturizing dust

More inside texturizing dust

more elastic, compact and full-bodied hair

Products

OI Essential haircare travelsize

OI Essential haircare travelsize

OI Essential Haircare minisizes will now be available also into minisize format, to always be with you.

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Replumping: Naturaltech new

Replumping: Naturaltech new "wise" recipe

more elastic, compact and full-bodied hair

New chances to further experiment with OI shampoo and conditioner Professional Formats

New chances to further experiment with OI shampoo and conditioner Professional Formats

Davines present a more practical and convenient format for in salon services

Learn more about oi family
Hair refresher: instant perfection

Hair refresher: instant perfection

A new beauty classic

more Inside

more Inside

The new styling line: craft products to give shape to creative expression

watch the video!
OI LINE: ABSOLUTE BEAUTY FOR ALL HAIR TYPES

OI LINE: ABSOLUTE BEAUTY FOR ALL HAIR TYPES

From OI/OIL, an absolute beauty potion for all types of hair, to a complete cosmetic treatment, that gives extraordinary results right from the first use.

Discover OI MILK features