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DAVINES’ LATEST EFFORT IN SUPPORTING THE ENVIRONMENT

DAVINES’ LATEST EFFORT IN SUPPORTING THE ENVIRONMENT

SAVE THE DATE FOR “IL TERZO GIORNO” ART EXHIBITION IN PARMA

EVENTS, ARTS, SUSTAINABILITY

An effort persisting almost since Davines’ foundation, it has been translated into many projects and social campaigns like I Sustain Beauty which raise awareness among the hairdressing community about how actions both big and small can make the world a better place for people and the environment.

Going beyond just selecting highly natural formulations for its products, in 2016 Davines Group became a BCorp, using profit to create a positive impact for all our stakeholders at both an international and local level. With this concept in mind, we decided to give back to our community and Parma territory where Davines was born in 1983: in collaboration with the Municipality of Parma and local institutions, a “Il Terzo Giorno” was born, an art exhibit that falls in line with our vision of Beauty and Sustainability. Held at the Governor's Palace in the city center from April 20th to July 1, 2018, 115 works will discuss themes of Creation and the relationship between man and nature, reflecting on the delicate balance between human well-being and the health of the planet. Through pictures, installations and paintings, 40 internationally renowned artists are building a path through which contemporary art will give a voice to nature in all its manifestations, penetrating its precious mystery, in order to know it and fully enjoy it. A cathartic journey, starting from the apparition of life, through creation, destruction and nihilism, until man returns to nature.

If you’re curious about this and the fact that Parma was recently awarded “Capital for Culture 2020” it’s time to make a trip to this enchanting city and enjoy the “Il Terzo Giorno” art exhibition!

All information about “Il Terzo Giorno”:

#ilterzogiorno