Home > News > WWHT2018 TAKES OFF IN PARMA

WWHT2018 TAKES OFF IN PARMA

WWHT2018 TAKES OFF IN PARMA

27/29 MAY SAVE THE DATE AT THE VILLAGE

events, sustainability, village, wwht2018

WWHT2018 AND DAVINES VILLAGE OPENING CEREMONY

Save the date for the 2018 World Wide Hair Tour! After London and Los Angeles the festival dedicated to the world of beauty returns to Italy from May 27-29, in the native city of Davines: Parma. The Village will be opening its doors to the entire community to celebrate the opening of our new 77,000 square meter sustainable beauty center designed by the architects Matteo Thun and Luca Colombo, which is also surrounded by a 33,000 square meters garden designed by the landscape architecture studio Del Buono Gazerwitz. The interiors have been designed and curated by the Interior designer Monica Signani, while the academy and testspace area by the Interior Designer Charlotte Biltgen for Ame.

wwht2018-1

Il Village, la nuova sede Davines di Parma

wwht2018-2

Il direttore artistico Davines Angelo Seminara

wwht2018-3

Allilon, il team Uk specializzato in ricerca e formazione

wwht2018-4

Il brand danese di Brian Suhr & Kirsten Demant, tra i migliori stilisti del mondo

wwht2018-5

“Musica”, uno degli immancabili eventi dedicato alla Community del WWHT2018

wwht2018-6

La splendida città di Parma, tutta da scoprire


INTERNATIONAL HAIRSTYLISTS ON STAGE: THE SHORT LIST

The most creative international hairstylists will meet on stage to present new innovations, trends, and thought-provoking shows aimed to exchange ideas and create new partnerships.

The best designers in the world have been selected to take part in these three days dedicated to sustainable beauty. Acting as the essence of the Davines world, their performances and debuted collections on stage will define the innovative style of the brand.


The preview of WWHT2018 performers:


ANGELO SEMINARA, international hairstylist Davines Artistic Director, and a four-time winner of the prestigious British Hairdresser of the Year award. His career is inspired by the beauty of nature and the cosmos, and he is highly recognized as influential in the global fashion world.


ALLILON, the British team of professionals specialized in technical training through shows and seminars. Their goal is to explore new techniques and cutting styles in collaboration with photographers, stylists, make-up artists and graphic designers.


BRIAN SUHR & KIRSTEN DEMANT. Danish designers who bring their own voice to the Davines style. The keys to their success are dialogue and experimentation, always looking for the most authentic suggestions to capture changes in fashion in real time.


WORLD STYLE CONTEST FINAL:

The most talented hairstylists from all over the world are going head-to-head, demonstrating their skills and personal style in front of an audience in the hopes of earning the international award.


PARMA, THE LAND OF NEVER-ENDING FUN

We have many parties and social events planned besides the WWHT2018: the Welcome Dinner is an opportunity to visit the new Village, but there are many other exciting events ahead, such as "Musica," the Dj set dedicated to the Davines community. For art lovers, the Il Terzo Giorno, èis an exhibition taking place during WWHT2018 and promoted by Davines in collaboration with the Municipality of Parma. Enjoy the works of 41 contemporary and international artists, who create food for thought and to help grow the concept of sustainability as a value.


Contact us to buy your ticket!