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A Tree of You: 500 pomegranates planted

A Tree of You: 500 pomegranates planted

A Tree of You: 500 pomegranates planted

Davines protects the resources of the forest, from e-game to tangible gesture

Where Beauty meets Sustainability and Tangible commitment, there lay Davines roots.

To celebrate these ties, Davines decided to act in a concrete manner in protecting the forest with A Tree of You, an e-game that will let people create a virtual tree and name it to express their identity or ideals.

The trees created by the users of the www.atreeofyou.com site, will populate an imaginary forest that can be explored on a large interactive map symbolizing nature harmony.

A Tree of You was born as a game but, thanks to the collaboration with Treedom and the organization Associazione Carpe Diem - Insieme per l’Autismo Onlus, it has now become a real concrete gesture: the first 500 virtual trees created are rooted in Sicily since September.

The 500 pomegranate trees planted frame the Valley of the Alcantara River, and they will grow also thanks to the precious help of the nonprofit Associazione Carpe Diem - Insieme per l’Autismo Onlus: planting these trees will enhance socialization through work for young people affected by autistic spectrum pathologies.

This is one of many projects with positive impact on the local area that Davines is carrying out, in pursuit of its commitment as B corporation and as affirmation of its belief that Beauty is indeed a concrete Responsibility to take on and protect.

 

For more information:

Youtube.com | Davines Channel “A Tree of You” video

www.atreeofyou.com