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WORLD WIDE HAIR TOUR 2014

WORLD WIDE HAIR TOUR 2014

WORLD WIDE HAIR TOUR 2014

If you didn’t have the luck of being in London with us from 19 to 21 October, here some tips of what you missed: so many good reasons to take part to the next edition in LA!

With its avant-gard, art, fashion and metropolitan culture, London has turned to be a great capital and an incredible location to welcome Davines’ international community. The Freemason’s Hall evoked the spiritual belonging to the Davines group. The Westminster Park Plaza: a perfect rendez-vous space for getting everyone together, and finally the vibe of London’s nights at the Fabric disco for the party “Kings&Queens for One Night”. World Wide Hair Tour was once again the best occasion to delve into the most authentic Davines’ essence.


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Angelo Seminara on stage at WWHT 2014

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Inspirational Show WWHT 2014

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Anthony Polsinelli - Winner of the WSC 2014

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Sophie Harris - Best Cut WSC 2014

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Keegan Nelson - Best Color WSC 2014

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Winners of the Eco Salon Contest 2014

THE INSPIRATIONAL SHOW

The prestigious stage of the Freemasons’ Hall, famous for hosting the headquarters of the United Grand Lodge of England, has been animated by the enchanting performances of the brand’s most representative stylists, first and foremost the Davines Artistic Director: Angelo Seminara. That was the moment when the mysterious atmosphere of the forest has enveloped the magnificent theatre, when Angelo presented his perfect balance between Nature harmony and feminine charm, through his new collection Woodland.

Therefore much more it happened: the Allilon team, Samuel Rocher, Brian&Kirsten and Anna Pacitto are just some of the names of the artists who left speechless the WWHT audience.


HAPPY BIRTHDAY WORLD STYLE CONTEST!

We celebrated the 10th anniversary of the WSC with the newest members of Davines’ family: the winners of the previous editions! Candice Wyatt-Minter, James Abu Ulba, Christilene Erasmus, Gerardo Moya, Bui Du Thin and Lina Shamoun are the new stars of hairstyling, who gave proof on the stage of the enhancement of their successful career after the WSC experience. The same fortune we warmly wish to the rising talents who won this memorable 10th edition:

- WSC 2014 WINNER – Anthony Polsinelly, from Canada, with a proposal inspired by the famous film Avatar, portraying the strength of an alien woman;

- BEST CUT – Sophie Harris, from UK, inspired by the Japanese geometric lines;

- BEST COLOUR – Keegan Nelson, from New Zeeland.


ECO SALON CONTEST

The maximum expression of the Davines’ spirit, the commitment to the research and conceptualization of Sustainable Beauty: this is what the Eco Salon Contest is about, and here the winners:

- ECO SALON CONTEST WINNER - B Hive Organic Salon, USA, for the many activities aimed at reducing the environmental impact;

- BEST ECO SALON DESIGN – Claque La Mouche, Sweden, for their great effort in restoring their ancient salon.


SUSTAINABLE BEAUTY – ONE STEP BEYOND!

The WWHT is also a real forge of ideas, the greatest occasion to share the new valuable ethical oriented projects together with upcoming ones. Davines’ commitment to Sustainable Beauty constantly enriches itself with new nuances and new initiatives.

The New Essential Haircare has the further objective of defending the biological diversity at risk of extinction, by involving the non-profit Slow Food Foundation for Biodiversity, but there is one more project on the go: I Sustain Beauty. This is how Davines wants to inspire the whole world community to take a concrete action in favor of beauty, what can an hairstylist do to support beauty? Find out more on our site www.isustainbeauty.com.