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London will host the World Wide Hair Tour, the appointment that will bring back together the Davines international community: creative inspirations and professional exchange of ideas in an international environment.

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Why London? It is the multiethnic and multicultural metropolis par excellence, the place where trends arise, grow, change and reinvent themselves.Yet, London is also history, art and culture. All this will fill the eyes and minds of the participants to the World Wide Hair Tour and, eventually, they will come back home with a new energy and with many new professional incitements.

First of all, there will be the great shows held by excellent international hairstylists that will demonstrate all their creative talents and their newest intuitions about hair-trends.
Young rising talents won’t lack with the 10th edition of the World Style Contest, reward that honors the best Davines style interpretations through a live show with selected finalists from all over the world.
There will also be another competition: the EcoSalon Contest, closely related to sustainability, one of the main pillars of Davines philosophy.

Therefore, once again Davines WWHT will represent a true full immersion in the beauty universe: an active and dynamic confrontation among the professionals who share the same passion and the same curiosity for the new discoveries.
To visit London together and be surprised by its most secret angles will be an intense and exciting adventure, enriched by some leisure moments such as the Welcome dinner in the ballroom of the Westminster Park Plaza and the party in the Fabric discotheque.

A mix of unconventional and engaging ingredients that will certainly conquer the more and more numerous World Wide Hair Tour fans.