Shampoo
YOUR HAIR ASSISTANT See the complete line
PREP SHAMPOO
PREP SHAMPOO
Hydrating and nourishing shampoo, with a rich and voluminous foam. It gently cleans the hair, removes styling residue and leaves the hair feeling soft and light, ready for the next step
Sulfate and paraben free formula
How to use:
Apply evenly by performing a gentle massage and then rinse. Repeat application if needed and then apply the most suitable conditioner or styling, according to the hair type
OI See the complete line
OI Shampoo
OI Shampoo
Particularly suitable for giving hair extraordinary softness, shine and body: it is an ideal treatment before applying oi/all in one milk and oi/oil.
How to use:
Apply evenly to hair and scalp and massage in gently. Rinse and repeat application if necessary. Rinse off thoroughly.
Paraben and sulphates free
Essential Haircare See the complete line
MINU Shampoo
MINU Shampoo
Ideal for coloured hair. Its formula, characterized by a rich and full-bodied foam, is designed to gently cleanse coloured hair, protecting the colour and keeping it shiny for a longer period of time.
The scent that characterizes the MINU family has a citrus (orange blossom) and fresh note.
How to use:
Apply to wet hair. Massage gently and rinse, repeat shampoo application, then apply MINU conditioner or MINU pak, depending on the needs.
Zero Impact® product with Noto Almond from Slow Food Presidium, Syracuse, Sicily
LOVE Curl Shampoo
LOVE Curl Shampoo
Ideal for wavy or curly hair. Its formulation is characterized by a soft and creamy foam to gently cleanse curly or wavy hair and to make them soft and light, giving volume.
The scent that characterizes the LOVE family has a citrus and green note.
How to use:
Apply to wet hair, massage gently, rinse and repeat. Follow with LOVE/curl conditioner or hair mask.
Zero Impact® product with Noto Almond from Slow Food Presidium, Syracuse, Sicily
MOMO Shampoo
MOMO Shampoo
Ideal for dry or dehydrated hair. Its formula, characterized by a creamy foam, is designed to gently cleanse dry or dehydrated hair, giving it a strong hydration.
The scent that characterizes the MOMO family has a fruity and green note.
How to use:
Apply to wet hair, massage gently and rinse. Repeat shampoo application, then apply MOMO conditioner.
Zero Impact® product with Yellow Paceco Cartucciaru Melon from Slow Food Presidium of Trapany, Sicily
DEDE Shampoo
DEDE Shampoo
Ideal for daily cleansing. Its formula, which is characterized by a soft and light foam, is designed to gently cleanse the hair, making it soft and light, and give it extra shine.
The scent used in the DEDE family has a citrus and green note.
How to use:
Apply to wet hair, massage gently and rinse. Repeat shampoo application, then apply DEDE conditioner.
Zero Impact® product with Orbassano Celery Red from Slow Food Presidium of Turin, Piedmont
NOUNOU Shampoo
NOUNOU Shampoo
Ideal for bleached hair, with highlights, perm or relaxed. Its formula, characterized by a rich and full-bodied foam, is designed to gently cleanse treated hair, giving it body and nourishment.
The scent that characterizes the NOUNOU family has a citrus, spicy and aromatic note.
How to use:
Apply to wet hair. Massage gently and rinse. Repeat shampoo application, then apply NOUNOU conditioner.
Zero Impact® product with Torre Guaceto Fiaschetto Tomato from Slow Food Presidium, Brindisi, Puglia
LOVE Shampoo
LOVE Shampoo
Ideal for frizzy or unruly hair for a smooth look. Its formula, characterized by a soft and creamy foam, is designed to gently cleanse frizzy hair and favour styling, making the hair smooth.
The scent that characterizes the LOVE family has a citrus and green note.
How to use:
Apply to wet hair. Massage gently and rinse. Repeat shampoo application, then apply the love smooth conditioner.
Zero Impact® product with Minuta Olive, Slow Food Presidium of Messina, Sicily
SOLU shampoo
SOLU shampoo
Ideal for all hair types. Its formula is designed to cleanse all hair types in depth. It is particularly designed for those who use styling products or in preparation for a perm service. Its foam is rich but airy.
How to use:
Apply to wet hair. Massage gently and rinse. Repeat shampoo application, then apply the most appropriate conditioner if needed.
Zero Impact® product with Valtellina Buckwheat from Slow Food Presidium of Sondrio, Lombardy
VOLU Shampoo
VOLU Shampoo
Ideal for fine or limp hair for increased volume. Its formula, characterized by a soft and airy foam, is designed to gently cleanse the hair making it soft and light, and giving body and volume.
The scent that characterizes the VOLU family has a floral, green and aromatic note.
How to use:
Apply to wet hair. Massage gently and rinse. Repeat shampoo application, then apply VOLU mist.
Zero Impact® product with Caprauna Turnip, Slow Food Presidium, Cuneo, Piedmont
Naturaltech See the complete line
Energizing Shampoo
Energizing Shampoo
Stimulating and regenerating shampoo for scalp and fragile hair, prone to falling out. The hair receives a gently cleanse for a pleasant sensation of energy and vitality.The new formula is enriched with HAIR ENERGY COMPLEX with a rebalancing effect and hydrating action on the hair surface.
Paraben and sulfates free
How to use:
Gently massage the product onto damp hair, leave for a few minutes then rinse. Repeat the application, if necessary.
Intense treatment: every other day for 1 month.
Maintenance treatment: Twice a week for 2 months.
Alternate with Renewing Shampoo.
Nourishing Shampoo
Nourishing Shampoo
Its creamy texture produces a full-bodied, rich foam, whilst the mixture of gentle surfactants gently washes the hair structure;.
How to use:
Apply 20 gr. of product to scalp and damp hair, massaging in gently. Rinse thoroughly and repeat if necessary. Treatment with Nourishing Shampoo can be repeated any time you wish according to scalp and hair needs.
Purifying Shampoo
Purifying Shampoo
It cleanses and purifies the scalp, fighting against microbial attacks and creating a healthy and clean environment.
How to use:
Apply 20 gr. of product to the scalp with damp hair and massage in, especially on those areas most affected. Leave on for a few minutes. Rinse off thoroughly. Intensive treatment: twice a week for maximum 3 weeks. Maintenance treatment: once a week for 6 weeks. The maintenance treatment can be interrupted earlier than 6 weeks if the problem has been resolved.
Calming Shampoo
Calming Shampoo
It gently cleanses the hair, soothes and calms sensitive and sensitised scalp.
How to use:
Apply 20gr. of product to the scalp and emulsify. Massage in lightly. Rinse and repeat application. Rinse thoroughly. The treatment with Calming Shampoo can be repeated any time you wish according to scalp needs.
Rebalancing Shampoo
Rebalancing Shampoo
It normalizes sebum production keeping the scalp clean without stimulating sebum production.
How to use:
Apply gently 20 gr. of product into damp hair, leave on for some minutes, then rinse off. Repeat application if necessary. Intensive treatment: 3 times a week for 1 month. Maintenance treatment: twice a week for 2 months alternate with Well-being shampoo.