All OI products contain Roucou oil, an antioxidant-rich plant from the Amazon
Extremely rich in beta carotene (which has a restructuring effect on the hair), Roucou oil reduces cellular damage from UV rays, as well as helping to prevent the signs of aging. All products are both sulfate and paraben-free.
Elegant and sustainable design
The carbon dioxide emissions deriving from its production are offset with reforestation and woodland protection projects.