Principles of the formula
Davines’ Research and Development Laboratory developed View, a delicate non-committing demi-permanent color, that reduces the risk of hair breakage, protects the hair structure and guarantees extreme shine.
In View formulations, we introduced “natural polyglicerols”.
• Never before used in the world of hair colour
• Extracted from olive oil to provide extreme shine, moisture and softness to the hair
• With a strong reinforcing effect and respect for the hair structure
• These make the formulation even more sustainable, as they are delicate and biodegradable emulsifiers from renewable sources.
View is the perfect tool in the hands of a colorist: the color assortment offers a range of traditional nuances ideal for:
• Toning both natural and cosmetically colored hair.
• Balancing existing colors.
• Refreshing lengths and ends, while a permanent color is applied on the root area.